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New Nikon D850 opens up a world of limitless creative imaging possibilities!

Muscat 05, October 2017: Professional photographers and serious hobbyists alike will be able to expand their photographic expressions with the latest release of the D850 by Nikon. A highly anticipated successor to the widely popular FX-format D810 released in 2014, the latest addition to Nikon's FX-format DSLR range is engineered with advanced features that deliver versatility and uncompromised performance across stills and video shooting, geared towards the growing segment of hybrid photographers in wedding photography, and also of those in the genres of nature, events, and fashion.

Nikon's innovation has transformed the world of photography as it stands today. Its revolutionary imaging technologies and product range offer stronger performance, superior quality and versatility," says Rohit Shah, General Manager, Khimji'sLuxury &Lifestyle, the Division responsible for brand Nikon in Oman. Emphasising the brand's commitment to developing innovative technology, Sachin Malhotra, Chief Operating Officer, Lifestyle Group, KhimjiRamdas, says, "The latest FX-format camera by Nikon promises unrivalled versatility by combining high speed and high resolution capabilities in one superior imaging tool that switches seamlessly between first-class photos and 4K videos. This is truly a product that epitomizesNikon's commitment to creating products that cater to photographers of different skill levels."

The D850 offers impressive capabilities with a powerful synthesis of high resolution and high speed from the EXPEED 5 image-processing engine and CMOS sensor, silent photography in both photo and video modes, and a wider viewfield, giving modern storytellers more versatility. It is engineered with a line-up of features and performance enhancements to the FX-format range.

The camera delivers both speed and resolution, the key features sought after by the professionals and creative storytellers. It is equipped with a powerful 45.7-megapixel CMOS sensor that guarantees an unmatched balance of high-speed and exceptional resolution when combined with up to 9-fps1 continuous shooting mode backed by its EXPEED 5 image-processing engine.

Thanks to a remarkable dynamic range of native ISO 64 to 25600 and an extended low metering limit, auto exposure (AE) shooting is enabled in low-light and a variety of situations. Further complemented by NIKKOR's extensive selection of high-performance interchangeable lenses, be it from the latest AF-S NIKKOR 105mm f/1.4E ED, or the AF-S NIKKOR 14-24mm f/2.8G ED for wide-angle landscapes, or the AF-S NIKKOR 24-120mm f/4G ED VR, photographers are now equipped with the perfect combination of tools to capture crucial moments of subjects in weddings, fashion,nature, events and commercial shoots. Immense flexibility in the selection of RAW size options can also be tailored accordingly to the needs of the user.

Built for hybrid photographers and multimedia creators, the D850 packs superior full-frame 4K UHD video capabilities, 4x and 5x slow-motion videos2 in Full HD, and 8K time-lapse movie production3 using interval timer photography. A dedicated movie menu allows fuss-free switching between movie and still functions to enhance efficiency, so photographers and creators will be able to easily select the best visual format to express their creativity. Movies can be recorded in both FX-based and DX-based movie formats, and the option to further make use of wide-angle and fisheye lenses to inspire greater creative expression.

05/10/2017
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