SPAR Oman has entered into an agreement with Nakheel United Enterprises LLC to launch its first independent retailing model through sub-licensing. As a result of this partnership, 15 Marhaba Quick-shops at Al Maha filling stations in Muscat will soon be converted to SPAR Express outlets.
This strategic initiative will make SPAR Oman a pioneer in the entire Middle-East region to introduce a voluntary trading model that promotes the cascading the SPAR Global knowledge and learning about store formats and design, supply processes, training, retail software and cost efficiency to entrepreneurs, by the master licensee (viz SPAR Oman), within the country. This is in line with the philosophy with which SPAR was founded in 1932, and is still central to its operations – Through United Co-operation, All Shall Benefit.
Speaking at a press conference held to announce the tie-up, M. Sridhar, CEO, SPAR Oman, said, "We are extremely proud to be on the cusp of launching a new concept in entrepreneurship – one that will benefit the local SMEs through a sub-licencing model; a win-win strategy where we expect to build long-term partnerships with entrepreneurs, and help them grow their business.
"SPAR Oman has developed and constructed its own best practices to bring world-class capabilities under one roof, which allows it to develop a full turnkey operation that can be handed over to the prospective independent retailer. We encourage investors and entrepreneurs who have the willingness to engage in a mutually beneficial partnership to come forward and participate in rolling out this commendable SPAR concept across the entire length and breadth of Oman".
David Moore – Retail & Development Director, SPAR International, said, "As the world's largest voluntary food retail chain with over 12,100 stores run by Partners in more than 40 countries, SPAR has the business know-how and expertise in supporting and growing independent retailers, thereby contributing to local development."
Abdullah Amur Mohammed Al Sawaie - Chairman, Nakheel United Enterprises LLC said, "We are honoured to partner with the international retail brand SPAR that has the experience and expertise to help small businesses. We look forward to this opportunity to engage with SPAR which will help us raise our retail standards to a global level and optimise on back-end operations. This would result in better profitability which in turn will fuel our growth trajectory."
SPAR's success is based on fostering, protecting and growing local independent retailers in the face of international and domestic competition. Its core business model espouses voluntary trading that encourages entrepreneurship by working with stores owned and operated by local retailers, who in turn work with local suppliers to meet ever-changing consumer needs.
Devendra Kumar, Head of SPAR Oman's Retail Division said, "SPAR's success story in Oman has been possible because of customers' acceptance which has been driven by our four core values of Freshness, Choice, Value and Excellent Customer-Service. Over the last 24 months we have expanded to 15 stores in Muscat, and with the launch of the sub-licencing model, we expect to grow multi-fold in the years to come."
SPAR business model of 'voluntary trading' brings advantages for retailers, wholesalers and suppliers with lower costs of purchasing goods, instore operation expertise, design and back-end management, enabling more efficient distribution, effective marketing and the sharing of best practices and resources to offer customers modern stores, excellent value, range and service.
The objective is to ultimately assimilate local investors and entrepreneurs into the SPAR team and develop Oman's economy.