Press Releases

High Sierra by Samsonite sponsors budding chess champion to Barcelona

As part of its ongoing initiatives to support budding talent, High Sierra by Samsonite recently sponsored Master Jijo Joy for a one-month chess tournament held in Barcelona. A class seven student from the Indian School Wadi Kabir, Jijo is a talented chess player who has participated at both national and international levels. He had his sights set on higher international achievements when High Sierra recognised his remarkable potential and decided to sponsor the young player’s major championship tournament in Barcelona.

Commenting on the company’s gesture, Sachin Malhotra - Chief Operations Officer, Khimji Ramdas Lifestyle Group - the distributors for Samsonite & High Sierra in Oman - said, “The KR Lifestyle Group is always supportive of youngsters who are driven, ambitious and aspire towards greatness. We are ready to get behind talent that shows promise and potential and that is what we saw in Jijo. He exemplifies the commitment that we have towards helping talented youth reach the height of their goals.”

Shaheen Jamil - Director of Samsonite Middle East, said, “As a brand that is synonymous with youth and vitality, we feel it is important that these principles transcend their corporate identity and inspire youth. Master’s Jijo’s passion for chess and his dedication resonates with our values and we are proud to back him all the way to becoming a Grand Master. On behalf of the House of Samsonite, I wish him the very best of luck in his endeavours.”

Rohit Shah - General Manager – Luxury & Lifestyle division & Ravi Kumar - Brand Manager – High Sierra in Oman congratulated Jijo and his parents on the young player’s stupendous achievements up until now.

“I feel greatly honoured and immensely thankful to the KR Lifestyle Group and the House of Samsonite for having enough faith in my son Jijo Joy to sponsor this important championship in Barcelona. It will be a turning point in his chess career as he will be able to qualify for the title of Grand Master if he wins,” said Joy, father of Jijo.

Jijo has a standard chess rating of 1647 and has played in a number of tournaments in India and the GCC. His ultimate goal is to become a Grand Master for which he has to pit his skills against strong opponents and increase his participation rate across several different tournaments.

High Sierra has been built on a foundation of providing the market with quality products and innovative designs for consumers

High Sierra designs feature-rich, versatile adventure lifestyle gear for adventurers everywhere. Since its founding in 1978, they have committed themselves to creating durable, affordable products with distinctive details, delivering the freedom to go anywhere—near or far, on roads or trails, on mountain ridges or snowy slopes, no matter what form your adventure takes.

High Sierra extends its spirit of adventure to schools with its wide range of backpacks designed for school going children. Its wide range is designed to carry everything you need to take to school. From separate pockets for laptop and tablet to enough organisers inside to carry phone, pencil box, drinks bottle, music player, headphones. Its padded shoulder straps are cut in a way to prevent slippage, and the fabric is breathable and padded at the back so no sweat, no hurt.

High Sierra products are available in all Samsonite showrooms Khimji Ramdas Aalami outlets and also all leading Hyper markets across Oman.

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