Muscat, 7 April 2020: Celebrating 150 years of business excellence in 2020, KR Group recently launched its new website – www.kr.om. The change comes fresh in-line of a new brand identity and growth strategy that sets Oman’s conglomerate. The new website has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse through KR’s diverse portfolio of brands.
The bilingual website is home to four distinct business clusters; namely the Infrastructure Cluster, Consumer Products Cluster, Projects & Logistics Cluster, and the Lifestyle Cluster, in addition to KR’s international operations in the UAE & India. The site allows customers to easily connect with various businesses within the group while serving as a comprehensive platform for the latest KR news, events and updates.
Speaking on the new website launch, Nailesh Khimji, Director, Khimji Ramdas said, “Digitalization is transforming all industries and we want to be right in the center of it all. With the recent shift in communication channels, people today engage with companies through digital channels. The new KR website is created to reflect the exceptional customer experience and high standards that we strive to deliver every day, further reinforcing our strong customer focused relationships. We are delighted to launch our new company website to our clients, partners, and employees. This website redesign truly ties together all of our business modules and allows for each visitor to have the same functional user experience and access to our robust business offerings and service elements.”
The site contains richer online content while allowing the user to connect to KR with one click. Fully equipped with the latest in Search Engine Optimization (SEO), the website strategically applies technology to rank higher in search engine queries for existing or potential customers. The platform is provided with fresh and engaging content and is also fully-responsive, therefore, it can easily be navigated through a multitude of devices, including desktops, laptops, mobile devices, tablets, and more.
In a data-driven digital world, KR remains in sync with the latest technology to maximize business opportunities while also virtually connecting 6000 employees within 40 businesses that comprise of 400 international and local brands at 150 retail outlets.
KR’s new website is compatible with any browser and will be updated on a regular basis with various news including essential information, corporate milestones, product and service updates and regulatory changes, if any.