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Khimji’sLifestyle Groupbrings Samsonite’s Sustainable ‘Magnum Eco’ Luggage Collectionto Oman

Oman’s popular retail chain, Khimji’s Lifestyle Group introduced Samsonite’s new Magnum Eco collection− a durable, lightweight luggage range that harnesses the innovative advancements of recycled material Recyclex™ in the Sultanate. The global launch of this new collection by Samsonite was marked on the occasion of Earth Day, on April 22, reasserting Samsonite’s responsible journey to becoming the world’s most sustainable lifestyle and travel luggage company.

Khimji’s Lifestyle Group continues to offer the best global products to its customers in the Sultanate. The Magnum Eco suitcases areset aside by their strength, lightweight and impact-resistant qualities, while they help restore the earth. The collection is a result of many years of research, and has been manufactured in innovative ways – the exterior shell uses recycled polypropylene (PP) while the inside fabric is made from recycled PET bottles. Thiscomes as an affirmation of Khimji’s Lifestyle Group keenness to provide more sustainable products, while meeting the needs of the market, keeping pace with the demands of the modern customer.

Making the announcement, Mr. Sachin Malhotra, COO – Khimji’s Lifestyle Group said, “Our collaboration with the travel luggage leader, Samsonite, extends to more than 40-years and reflects our commitment to provide products that provide a comfortable and safe lifestyle experience for our customers, travel being one of them.” The new Magnum Eco collection of Samsonite luggage will be available at the House of Samsonite, Oman Avenues Mall, andwww.khimjislifestyle.com.

He further stated, “Over 111 years, Samsonite has focused on innovation and design, pioneering the usage of several new materials to manufacture luggage. The innovation of this incredible generation of suitcases underscores their leadership in rolling out solutions that keep pace with the needs of today and the future.”

The new Magnum Eco − a durable, lightweight luggage collection that harnesses the innovative advancements of recycled material Recyclex™.

Recyclex™ is the recycled material technology that is applied to the complete Magnum Eco collection. The exterior shell uses recycled polypropylene (PP)* while the inside fabric of each suitcase is made from recycled PET bottles**. Impressively, the large Magnum Eco suitcase uses recycled plastic waste equivalent to 483 yoghurt cups and 14 plastic bottles. Along with boasting an impressive use of eco-friendly materials, the Magnum Eco collection does not compromise on quality or strength – upholding the uncompromising reliability that is built into Samsonite’s core DNA. This durability only adds to the sustainability efforts of the Magnum Eco range by ensuring each suitcase keeps on the road, and out of landfill, for as long as possible.

This new suitcase collection is the fruit of several years of research and development and close collaboration with Quality Circular Polymers (QCP), the high standard plastics recycling joint venture of SUEZ and LyondellBasell. Antoine Grange, CEO of SUEZ Recycling and Recovery in Asia, commented “We are delighted to provide Samsonite with solutions that cover the whole value chain to produce high-quality secondary raw materials and satisfy the highest standards, from industries to consumers. We look forward to continuing to work with Samsonite for more sustainable and reliable products”.

Strength and sustainability aside, Magnum Eco also boasts lightweight and impact-resistant qualities. The suitcase has been through all the rigorous strength tests that Samsonite is well known for and is amongst the lightest in its category. The result is a luggage collection that is both light in the hand and light on the mind.

The Magnum Eco collection will turn heads on the luggage carousel for all the right reasons, too. In a sleek and contemporary design, the collection offers five desirable colour options, each inspired by nature. Along with the varied range of shades to suit every taste, the suitcase comes in four convenient sizes – offering solutions for both short-haul trips and long-term journeys. When it comes to security, travellers can rest assured their belongings are safely stowed thanks to a 3-Point Lock System.

Adding to the impressive sustainability efforts of Samsonite, travellers can expect a responsible journey, every time. Samsonite’s ‘Our Responsible Journey’ strategy focuses on designing products that last, committing to a reduction in the company’s impact on the planet, and engaging with people, partners, and communities. Expect future innovations to be driven by this commitment to sustainability.

“Over the 111 years of history, Samsonite has been resolutely focused on innovation, design, and has been an industry leader in the use of new materials,” said Paul Melkebeke, Samsonite President Asia Pacific and Middle East. “Magnum Eco is our further proof to pioneering new solutions for the decades to come helping travellers’ journey further, with ever lighter, stronger and more sustainable products.”

Khimji Ramdas, founded in 1870, gained a reputation in the market as one of the most trusted businesses in the Sultanate. It owns a wide range of services and products in partnership with many of the world’s most popular brands. With its more than 150 years of experience, the group has been able to understand the dynamics of the local market and has employed its marketing strategy to grow steadily. Lifestyle Distribution and Retail offers an exclusive range of international fashion brands, jewellery, travel, home decorations and other services and products that suit the needs of customers in the Sultanate.