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The KR Group adds iconic watches brand Titan to its lifestyle portfolio

25th January 2021- Muscat. Known for bringing leading brands from around the world to Oman’s discerning consumers, KhimjiRamdas has announced its partnership with the iconic Indian watches brand – Titan. Under the partnership, KhimjiRamdas will house watches from Titan and its popular mass brand, Fastrack, across its retail stores network.

Recognized as one of the largest and most trusted watch brands in India, Titan is widely known for transforming the watch industry in India and for shaping India’s retail market by pioneering experiential retail, to cater to a wide segment of consumers.

Sachin Malhotra, Chief Operating Officer – Lifestyle Cluster at KhimjiRamdas, said, “We are delighted at the addition of India’s iconic watch brand, Titan, to Khimji’s Lifestyle portfolio in Oman. Being entrenched in the Sultanate’s premium lifestyle space through our extensive distribution network, Khimji Lifestyle is uniquely positioned to sell leading global labels that resonate with our versatile service and product offerings. Titan is the world’s fifth-largest watch maker and a part of the TATA Group, and we are pleased to be extending our partner network to them, bringing a range of timeless pieces from both Titan, and from their most loved youth fashion brand, Fastrack, catering to a wider customer base through various price points.”   

“Oman is an important piece in Titan’s global vision of being a dominant watch player in the markets we operate. We are very excited about the future given the visionary new leadership of the Sultanate.

We are thankful for the love we have received from the Omani consumers and take pride in our unique designs and superlative quality, and the ability to build products like the Edge. We believe these differentiated designs will be loved by all the consumers in Oman”, said Mr Kuruvilla Markose, COO-International Business Division at Titan Company Ltd.

Adding to it, Aditya Kejriwal, Business Head – Watches & Accessories, International Business Division Titan Company Ltd said “We have a special place for Oman, as it was the first overseas market for brand Titan. We have enjoyed the love and patronage of almost a million customers over the last two decades. 

In the last 25 years, Titan has established as a leading player in Oman, and the next 10 will help Titan to scale new heights with wide range of products including watches, sunglasses and perfumes. We plan to expand our distribution network across all key watch retail stores across Oman with key focus on Muscat and Salalah. By the end of 2021 the aim is to be present in 100 stores across Oman”.

Currently, there are more than 100 models on display at Khimji’s Aalami stores both in Muscat and Salalah.  The Aalami stores which fall under the lifestyle distribution and retail business of KhimjiRamdas provides a high-end shopping experience to its customers offering a wide range of lifestyle and household products.

For those who prefer to shop online, the www.khimjislifestyle.com website also offers a wide range of Titan timepieces that customers can choose from. The website, made to impress even the most discerning of clients, provides detailed specifications of each watch coupled with high-resolution photos.

With a customer database that includes people from different walks of life, KhimjiRamdas ensures it has something to suit the demands of its varying customers. The prices for the Titan watches start from RO.10 and also come with a two-year global warranty.

On the occasion, Titan also unveiled its latest collection under the Edge series called Titan Edge Ceramic. Continuing its legacy of hallmark Edge-like thinness, the limited-edition watches from Edge Ceramic collection is the slimmest ceramic watch in the universe, at a thickness of 4.4mm.

For women, there is the Facets collection, another explosion of pleasure from Titan Raga. It is a modern take on the signature style of the brand. The collection is a striking amalgamation of fluid shapes and fine materials capturing the nuances of a multi-faceted personality. It resonates with the aspirations of today’s woman thereby offering a variety of texture blends with an assortment of colors to form beautiful pieces of artistry.

Making its mark in the luxury and lifestyle segment in the Sultanate with decades of experience, KhimjiRamdas has been recognized as a leader in the sector. With Titan time pieces now available under such a trusted brand, various watch aficionados in the country have expressed their delight, which marks the start of a promising new partnership.

“KhimjiRamdas-Titan is the perfect partnership as the visions for these two organizations are aligned and we complement each other well. The groups have several common philosophies”, added Kuruvilla Markose.

According to Aditya Kejriwal, KhimjiRamdas is an excellent choice, their retailing standards are world class and they bring great quality and service to their customers. This fits the vision of the world’s 5th largest watch maker – Titan.

Titan’s motto is to bring high quality and fashionable products to customers, wherever they are, whether they are Indians or other nationalities and KhimjiRamdas is well placed to support Titan on that front.